Our Vision
Promoting prosperous and resilient communities in the Amazon by fostering coexistence of nature and people and establishing fair trade as driver for change.
Project Partners
The Taste of Amazon program is a collaborative initiative managed by three partner organisations. Together, they serve you the best fish choices from the Amazon.
Instituto Juruá
Instituto Juruá is the central organizing and scientific program partner of Taste of Amazon.
As a grassroots non-profit organization, Instituto Juruá partners with local community leaders and offers support and scientific guidance for community-based conservation and natural resource management initiatives in the Amazon.
Instituto Juruá’s key responsibilities:
- Manage and develop conservation program
- Coordinate with environmental agencies
- Social community engagement
- Scientific and socioeconomic monitoring
- Implementing the Fair Trade program
ASPROC
ASPROC is the local commercial, logistics and export business partner of Taste of Amazon.
As a well-established cooperative for community-based natural resource producers in the Amazon, ASPROC establishes route-to-market logistics across the river basins and manages flow of natural forest products harvested by riverine communities.
ASPROC’s key responsibilities:
- Coordinate fish catch and harvesting
- Establish local logistics and cool chain
- Quality assurance from catch to processing
- Facilitation of Fair Trade communities
- Fair Trade certificate holder
- Manufacturing and export of frozen fish
Blueyou
Blueyou acts as the global market access partner and distributor for the Taste of Amazon program.
As a purpose-driven seafood company, Blueyou is committed to establish direct and transparent seafood supply chains from fishing communities to global food service and retail markets.
Blueyou’s key responsibilities:
- Promote the program on global markets
- Global marketing and communication
- Establish supply chains and drive sales
- Fair Trade premium payer for communities
- Product development and quality assurance
- Operate digital traceability system
Walking the Talk.
Together.
Our mission of “Serving and Conserving” is more than a slogan. It is the key purpose of our organization and global partnership.
René Benguerel
Co-Founder & Director
Blueyou
Joao Silva
Founder & Director
Instituto Juruá
Adevaldo Dias
Advisor
ASPROC