What began in 1999 as an initiative for the endangered Arapaima, today is a success model for community-based conservation in the largest biome of the world.
Fish of Change
Up-Side Value of Sustainable Fisheries Management
Carbon Footprint
Life Cycle Assessment (LCA) of Frozen Arapaima
Navigation
“Taste of Amazon” is a collaborative Fair Trade initiative by Instituto Jurua, ASPROC and Blueyou. The program promotes sustainably harvested Arapaima from forest communities in the Amazon. Revenues and Fair Trade premiums from global sales support livelihoods of traditional forest communities and foster conservation of the Amazon rainforest and its biodiversity.
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